Convert Leads to Sales & Hires

A lot of marketing focuses on getting attention, getting your name out there and breaking through the clutter... but then what?

What do you do once you get someone's attention? Are you getting the right person's attention? How do you move them from momentary interest to engagement, to interest to bankable action?

Do you have a process that can do this no matter what marketing channel you are using to attract attention?

Need help creating a process that turns attention to actions, sales and hires?