What Swag Should Do
Your Swag Should Help You Accomplish At Least One of These 12 Goals




Let's be honest, you don't buy swag (promotional products) just to spend money. Like any other marketing or advertising you want it to DO something for you. 

Promotional products offer your audience a unique opportunity to physically interact with your brand. That is something no other advertising media can do, yet they are the most misused media form.

At the very least your 
promotional products should accomplish one of these 12 things:

#1 Break Through the Noise and Clutter

In our experience there is no better 
way to get your message through to, and acted upon, by a big decision-maker or high value prospect than with a promotional product integrated with compelling copywriting. We call it Dimensional Advertising™.

We have seen action rates as high 
as 58%.  One of our pieces even generated a 6000% return within 6 months of launch. The lifetime value of the new client acquisitions was well into the 7 figures. 

Think high value account acquisition, recruitment and fundraising


#2 Act as An Incentive to Do Something 

Used correctly at trade shows to gather qualified leads, golf tournaments to engage strangers in your brand story, or internally to motivate employees, promotional products can be great incentives to do something. 

Add an action funnel, and key metrics, and you have a marketing program that can deliver invaluable data to optimize engagement and actions per dollar. 

Think trade shows, job fairs and events!


#3 Reward Action

Everyone likes being recognized for progress and promotional products can be turbo charged pats on the head. Breaking down goals into manageable action steps and giving rewards at pre-determined points can increase engagement measurably. 

Think project management and program implementation!


#4 Trigger Behavior

When behavior needs to change, promotional products are up to the task. Within a well-planned program they can be amazing tools to help people form new positive habits. They act as triggers to remind an individual of the difference between 
current behavior and desired behavior. 

Think safety messaging!


#5 Draw Someone Deeper Into the Story of Your Brand 

Promotional products should always be chosen through the lens of your brand.  
They should reinforce your brand story and draw people deeper into your story or vision. 

But be careful, when they are used improperly they can do lasting damage to your brand, lose customers for life and reposition your offering (read lower your profits).

Think product launches and on boarding! 


#6 Recognition, Reward & Thank-You 

There have been numerous studies finding that cash is not as good of an incentive as branded product. A well thought out premium (a custom product produced solely for your brand that people cannot purchase), is an amazing show of gratitude, and it will maintain that positive movie playing in your customer’s heads.

Think sales levels gifts, speaker gifts, and client recognition!


#7 Make the Abstract Concrete

Promotional products can be great education tools. Their very nature draws people into your story, and if used wisely will take an abstract concept and make it concrete. If the medium is chosen wisely it indeed becomes the message.

Think social action, instruction, and product education!


#8 Act as Coop Advertising

Branded merchandise is an amazing way to tell your brand story, create a raving fan base and coop advertising costs out to you audience. Everyone wants that concert t-shirt or that festival souvenir. Most people buy souvenirs from attractions and when they wear them, they become part of your brand story.

Think festivals, concerts, attractions and company stores!


#9 Act as An Interactive Billboard 

When a happy employee or advocate wears your branded shirt in their private life, they become the best advertising possible, an interactive billboard people 
immediately trust... because they trust that person.

Think tasteful brand stories!


#10 Raise Funds or Inspire Sustained Action

A premium is a product that is created specifically, for your brand. They are amazing fundraising and motivational tools because no amount of money can buy them… people have to earn them. They are only available to people who engage in a predetermined action, or series of actions.

Think non-profit fundraising, employee incentives, and customer loyalty programs!


#11 Build Brand Consistency and Continuity

Building a brand requires consistency and promotional products are one of your best tools. Consider employee uniforms and apparel for customer facing 
interactions. Think drink-ware, writing instruments and desk accessories for internal branding and team building.

Think continuity of how to maintain 
that positive movie that plays in your audience’s minds when they see your brand icons (logos/stories)!


#12 Generate Leads for Sales & Recruitment

We saved the best to last. 

When paired with good copywriting, 
and process, promotional products can be remarkable lead generators. Our process ensures that every time you donate a promotional product to a silent auction, golf tournament, or event you are attracting and measuring sales or recruitment leads.

Think lead generation, helping leads become prospects, helping prospects become customers, and helping customers become sources of endless referrals! 


The One Thing You Should Never Do With Promotional Products?

Simply give them away!



We would love to show you how to make your promotional products work, harder.